Los Angeles Fashion Council was founded in October 2011 and officially launched in January 2012.
We kicked off our programming with London Fashion Week this past February, where we held a pop up showroom. It was extremely well received, garnering coverage from Vogue, national newspapers and top tier blogs and we were joined by major buyers such as Harrods and ASOS. The show room also led to a major red carpet placement for one of our designers and our own boutique supported by ASOS Marketplace, which ultimately led to even more press, including US InStyle Magazine, now on it’s second season.
Given it’s success we will be repeating the initiative over the next two years – with plans to add show rooms in Paris, Tokyo, Berlin and Milan in addition to US cities such as New York and Las Vegas through 2013-14
In October 2012 we launched the first of our “at home” programming. Two days of intimate runway shows, industry lunches and seminars and an onsite showroom. Press included LA Times, WWD, CA Apparel News, E!, The Style Network, Racked LA, Vogue Italia and scores of top bloggers from throughout Southern California.
We strongly believe the opportunity to present should be based on merit, not money, allowing Los Angeles to rival global fashion cities such as London by producing the most exciting and innovative designers with full support of their community. Whilst this model is the harder one to achieve, we believe it’s the way it should be in order to support our industry, which begins with these designers. Our designers show with us for never more than cost price.
Other initiatives are taking place in Los Angeles, where we are building an infrastructure and support network for the industry, including comprehensive databases, sponsorship and scholarship programs, and a council of designers (a mix of emerging and established) and an advisory board consisting of industry specialists.
If you feel you have something to bring to our Council or Advisory Board or register your support as a member of the industry, to be we invite you to reach out to Kelsi Smith.
For sponsorship opportunities please download our deck.