Collections Fall/Winter 2015
Los Angeles – March 10-11, 2015 – For our seventh seasonal outing, The Los Angeles Fashion Council produced two days of runway shows and presentations for Fall/Winter 2015 Collections as part of Fashion Week LA. Both days, held at the at Maker City LA at The REEF, (formerly The LA Mart) included shows by Rose la Grua, Stella Proseyn, Mila Hermanovski, Rochelle Carino, Vilorija, Michael Ngo, and William Bradley, as well as presentations by Sauri, Linden CA, and Braulia Avina.
Rose La Grua
Rose La Grua’s line, That’s Totally Fine, was a “cream dream”, inspired by vintage lingerie. Her designs were classic, clean, feminine, and flirty, and she focused on all natural fibers, using wool, linen, and silk for her pieces all in a monochromatic palette.
Stella Proseyn designer Debbie Talanian got her inspiration through fabrics and let them lead her collection. There was a focus on attainable beauty and everyday luxury, and fabrics that feel good and look good. Silhouettes were clean, minimal, and still relevant without being trendy. The pieces were designed to be ones a woman can keep in her wardrobe season after season, and were all designed and produced in LA.
Mila Hermanovski’s line, Frequency, related to the fast-paced lifestyle we have in big cities, and also to the ath-leisure trend we’re currently seeing. This came through in the fabrics used, like the spacer mesh and quilted paneling in the leggings. Silhouettes were very signature for Mila’s style, featuring mostly black colors with fabric and texture variations. All in all, the collection was high quality at an advanced contemporary price point.
The SAURI presentation kept to designer Kyle Awtry’s signature skate/street aesthetic with a simple denim and chambray anchored line that every cool girl from Venice to Downtown, skateboard or no skateboard, wants to wear right now.
Rochelle Carino kicked off day two with a 60s and 70s inspired collection. The inspiration came from vintage vinyl fabric, which she built her line around. She included pops of color through baby blues, rusty oranges, and Kelly greens. The overall aesthetic was fun and sweet with a Bridget Bardot feel.
Braulia Avina branched out in fabrication for her Los Angeles Fashion Council collection, using silk and chiffon and silk and wool combinations, along with neoprene and wetsuit material. The fabrics were chosen for their texture and feel. The designs included such accents as laser cut patterns, and were inspired by sculpture and art.
Michael Ngo’s line, Designs by Michael Ngo, was based on the New York underground vogue scene, specifically Willi Ninja, who is regarded as the grandfather of vogue. Willi pushed vogue to the forefront of the fashion and entertainment industries during a time when the LGBT community was oppressed, and helped the community turn their struggles into triumphs. The collection embodies channeling your inner warrior, embracing your inner strengths and struggles, and making the best of who you are.
Linden designer Jennifer Lynn gained her inspiration from working at the L.A Ballet in the costume shop. Working with costumes on a daily basis, she was inspired by the evolving process costumes go to be stage-ready, some things have to be completed in an unconventional way. The designs in her collection were created using a similar approach. The presentation style was unconventional as well, having two models that never leave the space, changing outfits in front of spectators, which was inspired by the theatrical quick changes she has been apart of through the L.A Ballet.
Designer Brad Parnell and his partner Rodney Jones are the duo that make up the brand William Bradley, and they are also getting married in September. Their collection, aptly named, Tying the Knot, is based around their upcoming celebrations. Rodney is Mid-Century driven in his inspiration, which is where the collection’s pastel colors came in, and the architectural pieces came from Brad, who is more Art Deco driven. Since getting married was the collection’s theme, they fused the two styles together in one happy marriage. They also chose to use grosgrain ribbons for the accent bows, grosgrain is the strongest ribbon, and when you’re tying the knot, symbolically or otherwise, it’s good to have a strong foundation.
The Accessory Showroom
The accessory showroom was home to three local accessory lines, Bijou Van Ness, Leigh Ann Barnes/VIP Bands and Welcome Companions.
Bijou Van Ness, by milliner, Rehn Dudukgian, presented a modern take on vintage headwear.
Leigh Ann Barnes presented her handbag line alongside a new project called VIP Bands. VIP Bands works with domestic violence shelters to train and empower women with a set of skills. Currently Barnes is producing a line of headbands and hair ties with the women using the excess leather from her handbag line. The women are paid per band and receive full training.
Welcome Companions whimsical accessory line was also display, from their “handy” clutches to their bunny bags, their irreverent take on leather goods were a welcome companion to our showroom.
LAFC was excited to partner with many outstanding organizations to make Collections possible this season. California Donuts provided pre-show donuts and coffee for the first day in our “Coffee and Donut Social Hour”, and M Cafe, offered up a selection of their contemporary macrobiotic cuisine during day two.
Make-up was orchestrated by Emmy Award-winning makeup artist Melanie Mills through her company Gleam by Melanie Mills. Melanie’s Gleam line includes Gleam Body Radiance, Radiant Dust, and Lip Radiance, which all provide an instant confidence boost for an overall radiant glow. Our hair team included Studio DNA Salons, a full service salon and retail aiming to uplift and inspire their customers through their service,and Wella Hair, one of the world’s largest hair care, styling, and colorant companies.
The event’s bar was sponsored by Minds + Machines and was supported by Dry Soda and Pabst Blue Ribbon.
Minds + Machines owns and operates over 30 Top Level Domains, including .fashion, the new fashion forward alternative to .com. The new .fashion domain extension will be launching on 15th April 2015. Minds + Machines chose to sponsor Fashion Week LA to begin to connect with the fashion community, bloggers, designers, brands and fashionistas, who already know the value of fashion on the Internet. Head of Public Relations Tina Lord said about the show, “It’s really exciting to be here today, we’re just about to launch our new .fashion so launching at Fashion Week LA when we’re based over in Santa Monica is just a real thrill. It looks like it’s going to be a really great turnout, we’re running the bar today and we’re also giving away $500 worth of domains to spend when we launch!”
In addition to hosting the bar Minds + Machines set up a social media hub – curating all the social media content for #FWLA across the web at http://fwla.fashion
Glam Squad, an on-demand service that brings beauty to you, in the comfort of your own home, was on-site to give hair and makeup touch-ups to the show’s attendees.
Lastly, shoes for many of the shows, including Mila Hermanovski, William Bradley and Rose La Grua, were provided by Sole Society, you can shop the looks right here.