Introducing Le Shoppe – An E-Commerce Platform for L.A Fashion
A few weeks ago, with the help of the team at ASOS Marketplace, who visited our London Calling Show Room in the UK, we launched a e-commerce platform for Los Angeles Fashion Council designers; Le Shoppe
“Le Shoppe” by Los Angeles Fashion Council, features the work of some of the designers we took to London; Alana Hale, Jen Awad, Curly V, The Bohemian Society by Victor Wilde, Sires Crown Eyewear, Kittinhawk and Bijou Van Ness. The collection also features Los Angeles Fashion Council original t-shirts, available exclusively through the ASOS Store.
For many of our designers, this is first time their collections have been available at retail, and many of their pieces are exclusively available through our store.
The photography for our store was shot on the streets of downtown Los Angeles, by Los Angeles Fashion Council Director and Founder, Kelsi Smith. The collections were modeled by some of our best local fashion bloggers from L.A bloggers organization Two Point Oh! LA including, Olivia Lopez of Lust for Life for Alana Hale, Lux Leonard of Lux Likes It for Jen Awad, Chanelle Laurence of The Penelope Times for Curly V, Jenny Wu of Good, Bad and Fab and Peter Adrian of The Hobbyist for The Bohemian Society, Bethany Struble of Snakes Nest for Kittinhawk, Marie Legette of The Curvy Fashionista for Bijou Van Ness and again, Peter and Bethany for Sires Crown Eyewear.
Behind the scenes of our shoot were local fashion stylist and DIY blogger, Kristen Turner, Carlos Ramirez on make-up and Diana Lomelin on hair.
“Making this store happen for these designers has truly been a collaborative effort, thanks so much to all the designers, the models, the behind the scenes team and especially the team at ASOS for being a part of our vision” – Kelsi Smith, Los Angeles Fashion Council Director and Founder.
More photography from the store can be accessed here: http://on.fb.me/leshoppepics
Want to see our shoot in action? Watch the video!