London Called – We Answered
The Los Angeles Fashion Council kicked off London Fashion Week in the first leg of our two year program promoting Los Angeles design on a worldwide platform at the Truman Brewery in Shoreditch.
Designers Alana Hale, Curly V, Victor Wilde (The Bohemian Society), Jen Awad and Chris Erven (Sires Crown Eyewear) accompanied their collections to London for the three day event and industry preview. Collections from Kittinhawk, Robynn Molino, Kao Pao Shu and Bijou Van Ness were also on show.
“Having the opportunity to be an L.A. designer showing in London has been a once in a lifetime experience – meeting with London based press and buyers has put L.A back on a global fashion platform” – Jen Awad, Designer.
Our designers met with international press and buyers throughout the week including major department stores such as Harrods, pre-eminent online retailers, ASOS and retail icons such as Koh Samui.
Prominent stylists were also in attendance, leading to red carpet placement for one of our designer’s, Curly V, at this years Brit Awards. Perrie Edwards of Little Mix, this years UK X Factor winners, wore his “bodyguard” body con dress, with a neckline encrusted with hand sewn buttons, causing quite the stir on the red carpet.
The show also resulted in a British Vogue feature, as part of twelve exhibitions they featured in their “Off Catwalk Round Up” – you can see the piece here.
I’ve was so touched at the sheer amount of support my home town of London has offered my new home, Los Angeles, on our visit – we cannot wait to return and share more of the bright, young talent Los Angeles has to offer next year.
Given the success of our first leg of this global tour we will be pursuing a multi city tour over the next two years.